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  Home  :: Restaurant & Food :: Fast Food :: JOLLIBEE FOODS CORPORATION INC
JOLLIBEE FOODS CORPORATION INC
 
Jollibee became the first Philippine fast food chain to break the P11 billion sales mark in 1989. In 1995, the company acquired the franchise of Delifrance, an international food company. This further expanded its penetration in the food service industry particularly in the French cafÈ-bakery, a growing segment of the Philippine food market. In 2000, the strategic acquisition of Chowking solidified the company's position as the dominant leader and allowed it to have leadership in a major fast food market - the Oriental quick service restaurant segment.*
 
 
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* Description from the franchisor's promotional material.

 

 
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